Challenge - explained

SK Global Chemical (SKGC) is currently one of the Korean leaders in the petrochemical industry. The Company was considering to expand its trading business in Vietnam regarding flexible packaging market. It is important for SKGC to comprehend the current situation of this market and define competitive landscape. However, it is also challenging for SKGC because there is a lack of information for market insight and key trends. Moreover, this market is highly fragmented.

Solution:

Therefore, SKGC hired FiinResearch to conduct a comprehensive market research to support them considering business expansion. The deliverables include: In-depth analysis of Vietnam flexible packaging market including market structure, value chain, market size & segmentation, competitive landscape and regulatory review on food safety requirements for food packaging The assessment on flexible packaging demand from food & non-food sectors, especially for common multi-layered packaging procurement and product requirements from brand owners/ converters in Vietnam In-depth analysis on plastic resin consumption in Vietnam including major end-users, major suppliers, etc.

Results:

SKGC was provided a comprehensive market research on flexible packaging market in Vietnam. This market is also highly potential for investing so SK Global is considering to proceed their expansion plan based on key findings in the report.