Challenge - explained

Techcombank is one of the leading commercial banks in Vietnam with a sustainable financial foundation and outstanding product – service portfolio. The bank saw the their potential business opportunity in this market and was planning to join. Due to absence of primary data and market analysis, consumer finance was the market with much implicit risk that required investors considering carefully before giving investment decisions. Therefore, Techcombank requested FiinResearch to conduct a comprehensive market research on consumer finance market to get in-depth analysis for their investment decisions.

Solution:

FiinResearch supported TCB with in-depth analysis on current situations of this market in Vietnam. We provided market data and analysis on market trend and business development. Also gave overview of competitive landscape with data and profiling of key players including banks and non-banks. Analyzed Vietnam growing retail market with overview analysis on market performance, breakdown of retail market segmentation, consumer behavior blueprint and key retailers analysis. Supported TCB with the market strategy recommending entry options into the market.

Results:

Techcombank was provided in-depth analysis on consumer finance market that this was the most attractive market in the region, with high growth potential and profit margins. In 2015, the bank sucessfully aquired and transformed Vietnam Chemical Finance Joint Stock Company into a limited liability company. Accordingly, the new company's full name wasTechnological and Commercial Finance Company Limited (Techcom Finance). In 2018, Lotte Card wholly acquired Techcom Finance from Techcombank and turned Lotte Finance now.