Challenge - explained

Huchems Fine Chemical Corporation is a Korea-based company engaged in the manufacture of chemical products. Huchems was implementing NPK compound fertilizer project currently in Vietnam and seeking to expand business area into agrochemical and its distribution industry. Before penetrating into a new market like Vietnam, Huchems needed a professional research to have a deep understanding about Vietnam agrochemical market (pesticides, herbicide, fungicide etc.)

Solution:

The deviverables include: Fertilizer industry: Profit margin structure; Payment condition Agrochemical market including: Supply-Demand; Business relationship between A.I. manufacturing companies and formulation companies; business model, Profit margin structure; Payment condition Agriculture overall

Results:

Huchems with Taekwang to establish KVF in Vietnam for their business on fertilizer in Vietnam, holding 49% of the company.