Challenge - explained

A prominent player in the white cement industry over the last two and a half decades, JK White Cement is a division of JK Cement Ltd., a leading cement manufacturer in the Country. The Company was having a plan of trading their products to Vietnam market but they were lack of information on market demand. They wondered if the market would be oversupplied when they penetrated and found it hard to get key trends of the market to define potential opportunities.

Solution:

The purpose of our research work was to provide an in-depth understanding of Vietnam white cement market. We also highlighted the current market size as well as the potential demand for the industry. We believe it should be further studied and evaluated. In addition to our experience across these industries, we conducted various discussions and interviews with industry players, end-customers at executive levels to grasp local insights and the practical ways of the market in Vietnam.

Results:

JK White Cement was provided key findings on market demand of white cement in Vietnam. As the demand of this market was also positive because the rise in demand of construction industry, JK was expanding its business in Vietnam market.